Job Title

Marketing Manager ABM

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Job Description

SUMMARY:

We have a new growth opportunity with our client and are adding a few people to their marketing team. If you are passionate about marketing, lead generation, and want to work in a positive environment with a company that promotes from within, then this is the company for you! The Marketing Manager is accountable for the full account-based approach and strategy for marketing and sales enablement.

Duties & Responsibilities:

  • Develop and maintain a predictive model for intent-driven marketing efforts.
  • Define the company’s ICP (Ideal Customer Profile) firmographically, technographically, etc., and create marketing programs to strategically target.
  • Integrate data-driven marketing programs supported by predictive data, into existing initiatives to create demand.
  • Coordinate reactive marketing initiatives that will capitalize on buyer intent in a tiered method.
  • Identify target audiences.
  • Determine and coordinate the ideal program for specific audiences, including multi-channel marketing series.
  • Enable sales reps with the information they require to target their energies on the right prospects – at the right time.
  • Collect data and complete study on efficacy of previous and current account based marketing programs in order to determine future programs and spend.
  • Work with world-wide client marketing and sales to achieve company objectives.
  • Budget management/maximization for all account based marketing programs.

Experience:

  • Previous experience running account based marketing for a comparable company, ideally creating a program from inception.
  • Understanding of how an account-based database should be designed and architected, and ability to adapt that idea to a two-sided business model (distributors and suppliers).
  • Experience working with teams to create strategy, new initiatives, rules of engagement, and data infrastructure to enable an account based approach.
  • Excellent presentation and written communication skills are required.
  • Bachelor’s degree and/or relevant marketing certifications.
  • A proven ability to lead Demand Gen programs.
  • Content marketing, email marketing, PPC marketing, and overall campaign management experience required.
  • Must have experience with platforms like 6sense, Salesforce, Marketo, Sendoso, and/or similar Martech platforms.
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